The main reasons for buying an iPhone 15 are revealed

39 percent of Russians surveyed are waiting for Apple’s presentation on September 12 and are ready to purchase the iPhone 15. This was reported in a press release from M.Video-Eldorado, received by Lenta.ru.

The survey also shows that 28 percent of users will definitely not purchase new Apple smartphones, 16 percent intend to buy the device later, and 17 percent have not yet made a decision. M.Video-Eldorado specialists surveyed about 1.5 thousand users.

Consumers also named the main reasons for purchasing new devices. Thus, 62 percent of Russians noted the importance of warranty and service support, 22 percent of respondents did not think about it. 15 percent of respondents said they need to update their smartphones annually, 28 percent every two years, 25 percent every three years, and 19 percent every four years or less.

According to the survey, 25 percent of consumers are ready to choose the classic black color of the iPhone 15, about 10 percent – purple or white, 9 percent – blue, 5.5 percent – pink, 4 percent – green. 49 percent of users want to buy an iPhone 15 with 256 gigabytes of storage, while 23 percent of consumers would be satisfied with 128 gigabytes.

Earlier, M.Video-Eldorado reported that iPhone 14 series smartphones set a sales record in quantitative terms in 2023 among all Apple phones in Russia. The most popular model was the iPhone 13.