Bloomberg: iPhone 15 will be discounted to boost demand
US mobile operators will motivate customers to buy new Apple smartphones. It is reported by Bloomberg.
Agency sources learned that the leading US mobile operators planned to offer subscribers discounts on the purchase of iPhone 15 series devices. According to experts, the retailer expects reduced demand for smartphones, so it will offer “aggressive discounts.”
“The release of the iPhone 15 is an opportunity for carriers to win over valuable customers,” said Jeff Fieldhack, director of research at Counterpoint Research in North America. The expert noted that promotions will be very active – operators will seek to lure new customers and keep old ones.
The article says that great deals will appear by the end of the year, although some carriers may launch promotions immediately after the release of the iPhone 15. The authors also cited statistics from Counterpoint Research, according to which the smartphone market peaked in 2017 and has since declined a year from of the year.
Earlier, insider Yogesh Brar said that the flagship smartphones of the new generation will rise in price by 50-200 dollars. The specialist said that the rise in price will affect the devices of the Google Pixel 8, iPhone 15, Xiaomi 14 and Samsung Galaxy S24 lines.
Source: Lenta
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