DigiTimes: iPhone 15 Pro $1099, 15 Pro Max $1199
Apple’s new premium flagships will start at $1,099. This is reported by DigiTimes.
Industry media sources have revealed that the iPhone 15 Pro and 15 Pro Max will be $100-$200 more expensive than the 2022 flagship iPhone 14 Pro and 14 Pro Max. The minimum cost of 15 Pro will be 1099 dollars, or about 104 thousand rubles, 15 Pro Max – 1199 dollars, or about 113 thousand rubles. For comparison, the launch versions of the iPhone 14 Pro and 14 Pro Max were priced at $999 and $1,099, respectively.
DigiTimes experts noted that the smartphone market has fallen by about five percent over the year. The journalists also stressed that Apple is likely to sell fewer flagship devices than in 2022. The company originally planned to order 83 million units of smartphones from suppliers, and then adjusted the forecast to 77 million units.
At the end of July, Tim Long, an analyst at the British bank Barclays, said that Apple would raise prices for premium smartphones. According to the specialist, the cost of the basic devices of the line – iPhone 15 and 15 Plus – will remain unchanged compared to the iPhone 14 and 14 Plus.
Source: Lenta

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