Jeff Bezos puts AI to work at Amazon. Artificial intelligence as a policeman and trader

Amazon has been struggling with a wave of fake reviews (as well as many other companies) for several years and has been using artificial intelligence to combat this phenomenon for a long time. AI is designed to recognize suspicious comments that (most often) put the product in an exceptionally good light or ignore all its flaws. Like , now the tool that cleans the American purchasing platform from false opinions will gain additional capabilities.

Amazon invests in artificial intelligence. Purchasing decisions are to become easier

The company founded by Jeff Bezos has invested in machine learning models that, thanks to the analysis of thousands of component points, will recognize potentially fake comments even more accurately than before. The company claims that the artificial intelligence analyzes the content of the reviews and then calculates the probability that a given review is not genuine. AI also takes into account data about the author of the opinion – his shopping history, activity on the platform and looks for unusual behavior. Models also look at possible relationships of product commentators with their sellers and their possible connections with other accounts in the network.

Amazon boasts that thanks to such advanced techniques, it manages to track down potential fraudsters and remove a large proportion of false reviews before they are even read by potential customers. And nowadays it is even more important, because nowadays practically everyone is able to take advantage of the possibilities of artificial intelligence to generate and publish hundreds or thousands of different opinions written by chatbots.

AI will make it easier for us to make decisions. No need to read online reviews

However, Amazon is working on new improvements that will mean that we will not have to read reviews about the products we are interested in at all. that the e-commerce giant is testing its artificial intelligence models in terms of summarizing opinions posted on the American company’s platform. In offers concerning popular products, we can usually find hundreds or thousands of opinions left by users, and the vast majority of customers simply do not have time to review even half of them. The dirty work is therefore to be done by AI, consolidating in one place the most important conclusions from hundreds or thousands of comments.

In the case of a product such as a smartphone, in the opinion prepared by AI, we could read that users appreciated the device, for example, for great performance, high screen brightness and decent battery life, but most of them negatively assess the sound quality, and some have reservations about the build quality. Of course, Amazon intends to inform customers that such a summary was generated by AI based on feedback from real buyers. The goal is of course to make it easier for us to make purchasing decisions and of course to speed up the whole process to a minimum.