Getting real likes and views has become an obsession for some people, whether they are “stars” or not on social networks. Achieving “likes” for these people crosses the boundaries of reason and borders on the risk of exposing life itself.

The viral challenges – or challenge – have long been provoking dangerous scenarios that are stepped on without measuring them in their proper dimension.

13 days ago on May 16, 2023, an influencer, Wang Moufeng, died while fulfilling a challenge. The man, known in China as Sanqiange and Brother Three Thousand on TikTok and Instagram, was 34 years old, The Mirror reports.

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Deadly social media challenge

In a live broadcast, Sanqiange drank “seven bottles of high-concentration alcohol”. For example, according to the outlet, he “participated in a competition with another streamer”.

The followers, also unaware of the risk of the challenge, saw the broadcast of Sanqiange, who “filmed himself on the Chinese version of TikTok, Douyin.”

The powerful Chinese liqueur, the press learned, “has an alcohol content of between 30% and 60%.” Dangerous in every way at the levels taken by the influencer.

The man accepted the challenge and it took its toll on him. His body could not withstand the effects of the drink and his family sadly found him lifeless in his house the next morning.

From “punishment” to death

The challenge that this influencer took on is called PK according to Shangyou News and, according to The Mirror, consists of “in which influential people fight to win gifts and rewards from viewers”.

The loser is punished and they believe the punishment was drinking the powerful Baijiu liqueur.

The ‘PK’ games ended around 1:00 am and 12 hours later his family found him dead,” said Zhao, a friend of the deceased.

“In the last part of the video,” he says, “I saw him empty three bottles before starting a fourth,” ABC reports. The press indicates that the controversial video of the Chinese influencer has been removed from the internet.

“He was the architect of his own destruction,” user Ernest Baldrich says on Twitter about what happened to Sanqiange.

This fact makes us think about the need to warn and guide more children and young people with access to social networks. Life, they should know, is the first thing everyone should take care of. No like should be above the risk of losing it.