Things to consider before buying an SUV What are the 20 best-selling brands in the segment?

SUV stands for Sport Utility Vehicle, translated into Spanish means Sports Utility Vehicle. That is, it is vehicles that combine the best of passenger cars and SUVs and inherit versatility from the former and the latter that burly, sturdy look. All in all, the perfect ally if you want to drive around town with a vehicle that looks like a 4×4, although it doesn’t quite reach the characteristics of a 4×4 for driving on any type of terrain.

At more than 35,000 units, vehicle sales in the first quarter started the engines and surpassed pre-pandemic figures by 14%

In our country, it has become one of the most sought-after models and one that brands want to market. But What are customers looking for in this type of vehicle? Most look a lot, whatever spacious inside, height for the roads of our country and versatility, because they need a vehicle that will allow them to cover different aspects of their lives: travel, work, family life and adventure.

They tend to appreciate the value convenience and safety offered by larger vehicles. In addition, they want to be able to transport more people and luggage in one trip.

When choosing an SUV, customers look for modern models, safety, space for passengers, elegant design, but above all brand support and warranty.

José Antonio Errázuriz, Commercial Director Kia of Ecuador

For Alejandro Bastidas, Marketing Manager of Nexumcorp (Peugeot, Opel, Changan Ecuador)for customers, an SUV is an attractive alternative because it offers drivers a unique driving experience thanks to its unique driving experience imposing size and its height on the road. “It also gives a greater sense of security and stability compared to other vehicle models,” he says.

Test drive: Renault Duster 4×4 outsider, agile, powerful and versatile SUV

Other factors are the image, status, driving comfort and sense of security. In addition, the SUV is agile in the city and offers a position of height and safety on the highway.

recommendations

José Antonio Errázuriz, Commercial Director Kia of Ecuador, recommends that buyers buy a brand that meets all their expectations. Among the most important innovations in technology that they have incorporated into their models, he mentions the telemetry, which consists of total control of the vehicle’s engine from the mobile phone at any time, regardless of location. It is therefore feasible to have more safety in the event of mechanical problems and a reduction in accidents.

They should look for ride comfort, exceptional quality, space in the passenger compartment, driver safety aids, a minimum height of 20 cm from the ground and an excellent torque-to-power ratio, which is reflected in fuel economy.

José Antonio Errázuriz, Commercial Director Kia of Ecuador

On the other hand, Bastidas, a spokesperson for Nexumcorp, points out how important it is for customers to focus not only on vehicle design, but also on active and passive safety features, technology and safety regulatory approvals.

Top 20 best-selling brands in the first quarter of 2023 in Ecuador (SUV segment)

Source: AUTOPLUS – Tax and Customs Administration