Since you acquired Twitter in $44,000 million, Elon Musk has not stopped updating the application with features that cause divided opinion among its users. The biggest feature the CEO added is the subscription Twitter Bluewhich grants verified status to accounts that pay a monthly or annual fee.
However, the most regular users may already notice other changes that are very different from what Twitter was in the beginning, a network designed to share ideas and encourage conversation worldwide. For some time now, when entering a video posted by a profile, the user can continue to scroll the screen to find more videos on the same topic, something very similar to the platform TikTok.
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TikTok, the social network of the Chinese company Byte Dance, was created for making videos. With the growth rate that this appsisn’t it unusual for Musk to want to imitate the feature that makes him popular. It’s something Instagram did too when it added a tab for the rollshort videos that can be shared between contacts.
Musk confirmed that Twitter could also add a video tab “soon” by responding to a tweet that suggested so.
NEWS: Twitter will add a video tab soon. pic.twitter.com/Aca1Htgn4S
— T(w)itter Daily News (@TitterDaily) May 2, 2023
In addition, he said that the videos uploaded directly to the platform would have more reach for accounts in the “For You” tab than for external links.
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According to Musk, this is because “the more screen time users spend viewing a message, text, image or video, the more this content is promoted”, and that watching a video definitely takes more time than clicking a link.
The more screen time users spend viewing a post, be it text, photo or video, the more it gets promoted.
Videos posted natively on this platform get more boost than an external link as much more time is spent watching a video than clicking a link.
— Elon Musk (@elonmusk) May 2, 2023
Twitter’s CEO added that the recommended resolution for 10-minute videos on the platform is 480p. (Yo)
Source: Eluniverso

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