Nokia changes the logo. Not the Nokia whose smartphones can be found in stores. But this Nokia, which made telecommunication equipment before anyone said “Android” or “iPhone”. For years, the company has used characteristic, very expressive blue letters.
Nokia does not want to be associated with smartphones
However, the Finnish company wants to cut itself off from prehistory. Almost a decade has passed since the sale of the mobile phone division. The rights to this part of the enterprise were acquired by Microsoft, but after its Lumia series, just like after Windows Phone, only a memory remained.
The head of Nokia, Pekka Lundmark, explains that the company has long had a different profile – We were still associated with smartphones, and today we are a business technology company – he explains. The company produces equipment for the cellular infrastructure, including the 5G standard.
– We see the potential of digital transformation, which can transform business, industry and society, offering the opportunity to significantly increase productivity, sustainability and accessibility. Our market-leading critical network technology is increasingly needed by customers and partners in every industry, he says.
We see a future where networks push the boundaries of connecting people and things. They are adaptable, autonomous and used as needed. These are the networks that feel, think and act and maximize the possibilities of digitization
– adds the head of the group.
Nokia, Microsoft and Lumia. A short history of a failed revolution
In 2014, Microsoft acquired a subsidiary of the Finnish company Nokia for over $5 billion. This combination allowed Microsoft to become one of the most important manufacturers in the smartphone market. The acquisition allowed Microsoft to launch a vehicle that would give customers unique access to Microsoft applications and products.
In 2013, Windows Phone’s share of the smartphone market reached 3.6 percent. However, this modest piece of the pie could not be enlarged. In 2017, a decision was made to abandon further development of the platform.
– We tried very hard to stimulate the development of the application by developers. We even paid to write software, but the user base is too small for most companies to invest in this project – explained Joe Belfior, considered the “father” of Windows Phone. Microsoft released the last patch for its mobile system in December 2019.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
