. The billionaire acquired 3.76 percent. shares in Heineken Holding. The report of the Dutch Financial Markets Authority shows that the transaction took place on February 17 this year.
. Gates was to personally purchase a block of 6.7 million shares, while he purchased another 4.2 million through the Bill & Melinda Gates Foundation.
As the agency notes, this is not Bill Gates’ first investment on the Dutch market. The billionaire already has 1.3 percent in his portfolio. shares in online supermarket Picnic.
Interestingly, Gates himself is not and “I’ve never been a big beer fan“, which he admitted to a few years ago during a conversation with Reddit users.
When I’m watching a game, like baseball, I drink a light beer to get the vibe that all the other beer drinkers share. Sorry if I disappoint true beer fans
– he explained in 2018.
Heineken profitably. The company continues to invest in Russia
In 2022, Heineken, the second largest brewer in the world, recorded an increase in operating profit by more than 24 percent. to EUR 4.5 billion (y/y). platform of investigative journalists, it appears that the Dutch company is still active in Russia.
Only in 2022 Heineken was to introduce 61 new products to this market and sold by 720 thousand. hectoliters of beer and soft drinks more than a year earlier, which translated into “record results in many segments”.
2022 was a turbulent year for all market players, but it also offered many opportunities and opened up new opportunities for the development and growth of our business. We are proud to announce that we have achieved record results in many segments
—
Interestingly, the company also plans further investments in Russia in 2023. One of Heineken’s high-ranking managers, whose identity remains anonymous, said in an interview with Follow The Money journalists that boasting about profits in the face of a promise made a year ago to leave Russia is “hypocritical”.
Heineken cynically exploits the fact that international companies have withdrawn from Russia – the Budweiser and Carlsberg brands were much bigger there. Heineken fills this gap by investing heavily in its own local and international brands
The plan to leave the Russian market was announced by the Dutch giant in March last year. However, it has not yet been implemented.
Source: Gazeta
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