Every year the magazine and web portal Which car? hands out the prizes Car of the Year, which lists the best new cars in different vehicle categories. To be eligible for the prizes, a car must have been tested back-to-back with its rivals, on UK roads and in a dedicated test facility by the UK road tester team. Which car?

On January 19, the Car of the Year awards were presented at Grosvenor House, Park Lane, London. (PHOTO: COURTESY WHICH CAR?)

This year Kia UK has won two awards in 2023 Which car? for Car of the Yearincluding a premier class win for the Kia Sportage as Family SUV of the Year. The awards jury, made up of the magazine’s team of expert road testers, notes: “We have tested the Kia Sportage extensively and in various ways over the past 12 months and it has come out victorious in every case. But when you consider the competitive price, all the equipment you get as standard and how complete the Sportage is, it’s easy to see why it deserves this accolade. He strikes a near-perfect balance between agility and comfort, giving him a great start against any opponent. Meanwhile, the interior perfectly combines practicality with style.”

Paul Philpott, Chairman and CEO of Kia UK Limited, said he was proud to receive the Sportage’s recognition Which car? as the ideal family car. “As our best-selling model in the UK, it’s incredibly popular with buyers looking for a car that ticks all the boxes, across a range of price points. The model, which now offers hybrid and plug-in hybrid powertrains, perfectly represents our leadership in electrification and also gives customers more choice.”

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The latest Kia Sportage was unveiled in early 2022. It was the UK’s sixth best-selling new car last year, selling 29,655 units of the popular family SUV. This version is the first in five generations of Sportage to offer hybrid and plug-in hybrid options.

Kia EV9: Reader Award

Another award for the South Korean brand went to the Kia EV9, which won the Reader’s Award. This trophy is awarded by readers of Which car?which declared the forthcoming EV9 the most anticipated new car of 2023.

It is the second time in three years that Kia has won this award, with the EV6 taking first place in 2021.

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The Kia EV9 will be unveiled later in 2023, with deliveries in the UK at the end of the year. The large electric SUV is the next EV to launch under the brand’s Plan S long-term strategy for electrification leadership.