Window of Technology: Apple will raise prices for iPhone 15 Pro and 15 Ultra smartphones
Apple intends to raise prices for premium smartphones. It is reported by Forbes.
Media journalists referred to the report of the popular Weibo channel Window of Technology. According to the resource, Apple smartphones scheduled for 2023 will be available at inflated prices. The declassified report does not specify at what specific price the American company will sell the iPhone 15 series devices, however, it is reported that the rise in price will affect only premium models.
According to Forbes experts, the IT giant can raise the cost of the iPhone 15 Pro and 15 Ultra smartphones by $100, in which case the devices will cost at least $1,099 and $1,199, respectively. The authors noted that such a move would create a $300 price gap between basic and premium phones. It is expected that in this way the company will receive more profit from sales of expensive flagships and draw attention to the iPhone 15 and 15 Plus.
Also in the Window of Technology report, it was noted that all smartphones of the new series will receive a 48-megapixel camera and a Dynamic Island screen cutout. The announcement of the iPhone 15 line of devices is expected in the fall.
The report from a Chinese source contradicts that of a South Korean insider named yeux1122. According to his data, published at the end of 2022, Apple will sell the iPhone 15 and 15 Plus at a reduced price of $799 and $699, respectively.
Source: Lenta

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