The largest technology fair in the world, the Consumer Electronics Show (CES)begins this Thursday in Las Vegas and the organizers hope to recover the excitement of previous years after two editions marred by the coronavirus pandemic.
Here are five things to keep in mind about the 2023 edition, which will take place at the Las Vegas Convention Center.
more public
In January 2020, more than 117,000 people attended the big convention in Las Vegas just weeks before Covid-19 locked down much of the world.
The 2021 edition was held virtually and a hybrid version held last year had some 40,000 visitorsafter a sudden increase in the omicron variant.
“People are excited to return to Las Vegas for CES 2023, and it will be greatsaid Gary Shapiro, president of the Consumer Technology Association and organizer of the annual meeting.
The organizers hope to exceed 100,000 participants.
car show
This year, the presence of automotive companies will be the largest in history, with nearly 300 exhibitors grouped in a specific pavilion and opening acts by Stellantis, BMW and other heavyweights.
“This year it will seem that we are almost in a car showsaid Kevan Yalowitz, global head of software and platforms at consultancy Accenture.
Although the promise of driverless cars is taking longer than expected to materialize on the roads, companies will once again push innovations that primarily involve replacing the human driver.
Another highlight will be car software: car operating systems that can be updated remotely, just like a laptop or smartphone.
These programs couldmodify the user experience (such as speed limits or maintenance) at any time and identify issues that can be addressed without consumers actually knowing they were addressedYalowitz noted.
more metaverse
Last year’s CES was dominated by the idea that virtual reality, accessible through a variety of headsets from a wide group of companies, would be the Internet of the future.
One year later, blind faith in the metaverse collapsed due to the difficulties that Meta is going throughthe company formerly known as Facebook, which bet its future on building a virtual world embraced by all.
Despite Meta’s big gamble, the metaverse “is still not a mainstream category,” said Carolina Milanesi, an analyst at Creative Strategies.
Nevertheless, virtual worlds will continue to play a leading role at CESas Meta and other companies continue to try to win over skeptics, he added.
silent revolution
Last year there was a quiet revolution, far from the headlines. And now experts believe it will make a world of difference when it comes to connected devices.
A new standard was agreed in October, known as Matter, which means that devices created specifically for Amazon Alexa or Google Nest they are now interoperable, creating a great opportunity for developers to innovate and reach the widest possible audience.
“The first version of the standard is out, a handful of products have passed certification, and there will be many more at CES,” said Avi Greengart, an analyst at Techsponential.
“We will really see Matter devices come together with doorbells, vacuums and more,” he added.
Green technology
The importance of consumer technology to face the challenges of the climate change It’s been a recurring theme at CES, though it rarely draws crowds like connected cars or the latest gadgets.
Given the higher priority that companies and governments give to the environment, green technology will have a more important place this time and even its own space at CES.
The companies will also promote their sustainable perspective, pointing out the recyclable material of their products and their low carbon footprint. (YO)
Source: Eluniverso
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