The company that produces and distributes content through DIRECTV Latin America, SKY Brasil and DGO crystallized important projects.
Reinforcing its presence and commitment in the eleven countries of the region where it has operations, each with the same level of importance; In this way, Vrio Corp, the largest pay TV provider in Latin America with more than 10 million customers, managed to positively convert the trend of its satellite television and streaming user portfolios, and of its main sales indicators, gross operating results and cash flow, forecasting a consolidation of growth for 2023, hand in hand with technological innovation, new products and services, and own content.
“We met with governments, regulatory entities and competitors to articulate public-private work in favor of regional economies, access to information and the reduction of the technological and digital gap. And we are strengthening the relationship with our clients day by day, increasing and improving communication with them”, assured Darío Werthein, president of Vrio Corp.
Thus, in 2022, the company consolidated its leadership by launching its own news channel, DNews, and a combat sports channel, DFIGHT, in addition to establishing alliances to provide fiber optic internet in five countries. According to the executive, in Latin America there are more than 240 million people who do not have connectivity; For this reason, Vrio is focused on a comprehensive project by advancing with alliances to offer broadband internet in areas of Argentina, Chile, Brazil, Peru and Ecuador.
For her part, Mariana Goldvarg, CEO of the company, indicated that the company turned the curve of Satellite TV clients, with an annual expansion of 2.6% in 2022 from the new management and registered an increase of 107%. in the portfolio of users of its DGO streaming platform, which became the leader in the region for the digital transmission of its own and acquired content.
Likewise, Goldvarg affirmed that although 2022 began as a year of transition, the company’s work teams managed to start up large projects.
Investment and permanent innovation
Vrio is a Pay TV company that is becoming a media tech, with innovation in transmission technology and management in the development of its own content; connectivity and entertainment, with sports programming, movies, series and documentaries.
An example of investment in this sense is the case of Brazil: “Through SKY we launched fiber optic broadband in August. We are reaching 42 cities and we have expectations of reaching 150 cities in 2023, with more than 7 million homes covered,” Goldvarg commented.
He also pointed out that Vrio is working with an ecosystem strategy, from which it will manage a portfolio of products and services that includes insurance and assistance, health and telemedicine programs, gift cards, among others.
Own signals and content
DIRECTV Latin America, SKY and DGO no longer only distribute purchased content, but also their own productions, which is why their channels have become a source of information. The DSports interview with Messi was replicated by 853 media outlets in Latin America and Europe and the documentary ‘Las Hermanas de Diego’ was replicated by more than 110 media outlets in the region
In 2022, Vrio launched DNews, the first Latin American news signal that analyzes current affairs in the region and the world with live coverage from Argentina, Chile, Colombia, Ecuador, Peru and Uruguay and reaches Brazil and Mexico through DGO .
By 2023, DNews plans to add new programs during the weekends on topics such as technology, health and the economy; new blocks during the day, reality shows and sports; a regional daily program about what’s on TV; and travel programs to show Latin America, its tourism potential and cultural richness.
On February 18, 2022, DIRECTV also included in its schedule “DFIGHT”, a channel dedicated exclusively to combat sports that broadcast the 2022 season of Mixed Martial Arts, of the Professional Fighters League (PFL), for its acronym in English), that thus landed in Latin America.
DGO: everything in one place for the user
DGO, the platform that combines the best of live TV from each country and internationally, and content on demand (with more than 10,000 titles) registered a growth in its client portfolio of 107% in the year.
DIRECTV had in the DTH service and in its OTT (through its signals DSports, DSports 2 and DSports +) the 64 World Cup matches in Argentina, Uruguay, Chile, Ecuador, Peru and Colombia (in the last four, there were 32 in exclusive).
And the broadcast of the World Cup has been an explosion for DGO: the average number of unique users using the platform per day increased 144%, reaching 1.2 million; there were 295 million reproductions in a month, with 120 million hours of content reproduced and an average of hours of use per day that climbed 219%, from 1.5 million to 4.7 million.
The performance of the platform was leveraged by the “Qatar Dimension” proposal, an exclusive section that provided minute-by-minute statistics and selection by selection; the possibility of watching the matches and summaries made with Artificial Intelligence and enjoying the goals from up to ten different angles.
DGO is a platform where you can find the best of live TV, own and purchased content. It also has agreements with UNIVERSAL+, COMBO+, HBO Max, LIONSGATE+, and PARAMOUNT+.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
