9to5mac: Apple is developing budget AirPods Lite headphones
Apple is developing a budget option for wireless AirPods. Thus, the company plans to compete in the market for cheaper models from other manufacturers. About this writes the publication 9to5mac, citing analyst Jeff Pu.
According to the source, the model will be called AirPods Lite. It is not yet known what it will look like and what functions it will have. According to assumptions, such headphones will cost less than $129 (9.4 thousand rubles).
The analyst predicted that in 2023 the demand for AirPods will decrease. In terms of shipments, they could fall from 73 million units in 2022 to 63 million.
Earlier, from the Canalys report, it became known that Apple received about a third of the global headphone market. In the third quarter of 2022, Apple maintained its lead with 30.9 percent of the market. The company topped the ranking thanks to the successful sales of AirPods.
Source: Lenta
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