The company Meta aggravated its rivalry with Apple on Monday by launching an advertising campaign that criticizes the lack of privacy of the messages on their phones in iMessage, which supposedly does not happen in WhatsApp. Monday, Meta CEO Mark Zuckerberg posted an image of an advertisement at Penn Station in New York that suggests that Meta’s WhatsApp is more secure and private than Apple’s messaging system and traditional text messages.
“WhatsApp is much more private and secure than iMessagewith end-to-end encryption that works on both iPhone and Android, including group chats,” Meta CEO Mark Zuckerberg wrote on his Instagram account on Monday.
Along with the message, the creator of Facebook shared a photo of the new advertising campaign at the Pennsylvania station in New York in which this conversation is seen:
“Green speech bubble” (referring to messages sent from an Android).
“Blue speech bubble”, (a nod to iPhone messages).
“Private dialogue balloon”, (referring to WhatsApp messages).
“With WhatsApp you can also set all new chats to disappear at the touch of a button. And last year we also introduced end-to-end encrypted backups. All of which iMessage still doesn’t have,” Zuckerberg added.
End-to-end encryption means that the messaging system is built in such a way that the service provider cannot see the content of the texts and cannot provide them in response to a legal request. Both WhatsApp and iMessage are encrypted. But, messages and device backups in any of the services they can be stored in a way that the company can access them.
Meta has considered Apple a competitor for years, even before Facebook’s parent company started dabbling in computing hardware like its VR headset. “Our biggest competitor, by far, is iMessage,” Zuckerberg said in a 2018 earnings call. (YO)
Source: Eluniverso
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