This is for sure. Netflix will run ads. And Microsoft will help him in this

This is not a good time for Netflix. In April, the American company released very disturbing financial results. It turns out that for the first time in more than a decade, Netflix began losing customers –

At the same time, Netflix’s biggest rivals are on the rise. Disney +which recently made its debut in Poland, can already boast a number 87.6 million subscribers, on the other hand HBO Max has 77 million active users.

Netflix’s troubles can also be seen on the stock exchange. The shares of the company listed on the New York Stock Exchange are valued today at $ 176, while in November 2021 they were worth over $ 700. All this is causing more and more anxiety among investors.

To the rescue of advertising? Netflix is ​​joining forces with Microsoft

One idea to help Netflix reverse the negative trend is cheaper subscription planunder which advertisements will appear on the website. The company announced in April that it intends to introduce such a subscription, and now we have learned more details.

It turns out that Microsoft will become Netflix’s “global advertising partner”. It is the company from Redmond that will be responsible for the implementation of the advertising model on the most popular streaming service in the world.

Microsoft has a proven ability to meet all of our advertising needs as we work together to create a new ad offering. Moreover, Microsoft has offered flexibility to innovate both on the technology and sales side, as well as strong privacy protection for our users.

– we read in the announcement published by Netflix.

We are delighted that Netflix has chosen Microsoft as its partner for advertising and sales technologies. We want publishers to have more long-term ad monetization platforms so that as many people as possible can access their favorite content, wherever they are

– said the president of Microsoft, Satya Nadella.

So far, we don’t know exactly what Netflix should look like with the ads. We also do not know the price of the cheaper subscription. But it seems that both appearance is at stake here static creation advertising on the website pages, as well as interrupting watched movies and series with advertisements.

The concluded agreement is also extremely important from Microsoft’s point of view. In this way, the company from Redmond marks its presence in the internet advertising market, which today is almost completely dominated by Google. It is also no secret that in the near future Microsoft plans to introduce an advertising model to some of its services, including Game Pass.