Gloria SA, one of the most recognized brands in the dairy market, offers Greek yogurt as one of its products, especially aimed at consumers who would seek a healthy eating. According to the company, its elaboration follows “a careful process of elaboration and a special selection of ingredients to satisfy the most demanding palates, (which) […]
Tag: Advertising
Government enacts law that eliminates the obligation to show RUC in digital advertising: this is what is known
On July 2, Law No. 32080 was promulgated in the official newspaper El Peruano, which modifies the regulations of the Single Taxpayers Registry (RUC) and the Tax Code. This law, approved by insistence in the Congresseliminates the need to include the RUC in the advertising of goods and services. This decision came after a legislative […]
Congress insistently approves that companies and influencers no longer place RUC in online advertising
By insistence. The Plenary Session of the Congress of the Republic approved the elimination of the requirement that obliges the companies and influencers show the number of the Single Taxpayer Registry (R.U.C.) and the company name when a service is provided digitally. This initiative was promoted by the congressman from Avanza País, Adriana Tudela. With […]
Amazon Prime Video will include advertising in its content starting in 2024
The series and movies of Amazon Prime Video will include commercials starting early next year, joining other streaming platforms They offer different subscription levels. In the United States, Amazon Prime members will be able to pay $2.99 a month to keep their service free of advertising, the company said Friday. Streaming services are in a […]
Netflix drops cheaper plan to boost advertising
Netflix you have removed your basic plan in USA and the United Kingdomin which users could watch series and movies without ads, while the company tries to attract more subscribers to its level with advertising. The company announced on its website that the basic $9.99/month plan will no longer be available to new or returning […]
Misleading Advertising: US Warns Businesses About False Complimentary Customer Reviews
Updated on 10/14/2021 03:01 pm The US trade regulator has warned hundreds of companies, from Amazon to Google, about falsifying glowing customer reviews, amid a vigorous campaign against misleading advertising that is rampant on the internet. The Federal Trade Commission The FTC has sent notices to about 700 companies, which could be fined if they […]