For the next four seasons, Spotify’s ad will be visible on the jerseys of the first men’s and women’s teams. It is worth adding that this season, the club earns 32 million euros on such advertising. The contract with Spotify will be about twice as high, and to this should be added money from the rights to the name of the stadium, which from next season will be called Spotify Camp Nou.
The contract has already been signed, but it still needs to be approved at the fans’ meeting on April 3.
FC Barcelona has a new sponsor
“ We are very proud to announce a pioneering alliance with a global benchmark like Spotify. This relationship will allow us to further bring the club closer to its fans and make them feel even more part of the Barcelona family through unique experiences that will allow us to combine entertainment and football, while allowing us to reach more people from around the world – said the president of FC Barcelona , Joan Laporta (fcbarca.com translation).
He added: “ It is also a relationship in which we continue to progress in this new era that we have started, which again shows the innovative character and continuous improvement that characterize Barcelona, which has made the club unique in the world.
Spotify is a Swedish giant that offers access to music and podcasts. It currently has 406 million users and 180 million subscribers worldwide.
FC Barcelona is not the first club that has recently been mentioned in the context of establishing cooperation with Spotify. Earlier, the media claimed that talks were underway about wanting to take control of Arsenal. Ultimately, however, nothing came of it.
Source: Sport
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