Adidas CEO, Bjorn Gulden, considered “inexplicable” the amount that, according to the press, his competitor Nike had offered to take over the historic sponsorship contract for the German football team.
The CEO said in an interview with AFP that the German brand would make an offer with an “appropriate price” to try to regain sponsorship of the French team, which has a contract with Nike until 2026, but declared that it would not exceed a certain limit during the competition that the French Football Federation (FFF) will start soon.
According to German newspaper Handelsblatt, American giant Nike has reached an agreement to pay at least 100 million euros (R$559 million at current prices) to the German Football Federation from 2027, double what Adidas pays. at the moment.
“The cost-benefit ratio is something that we always analyze and if the values that circulate are correct, this seems inexplicable to us”, declared Gulden.
At a time when several federations are preparing to launch competitions to find a new supplier of sports equipment, Adidas, which has sponsored the German national team for more than 70 years, will make offers “at a price that we believe is right”, said the CEO , reinforcing that it would not exceed values ”above that”.
Source: Gazetaesportiva
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