PSG is making a fortune on Messi’s transfer. “More than any other club”

Even before the confirmation of the transfer, many people had doubts whether he could leave the club from the French capital after several years. In the end, this is exactly what happened, and although he spends a lot of money to pay, it cannot be denied that he is also gaining a lot from his presence.

Messi drives PSG’s revenues

Marc Armstrong, PSG’s sponsorship director, said that Leo Messi’s arrival in Paris had an extremely positive effect. – He’s a great asset. From a commercial point of view, its impact is amazing, he commented.

Armstrong also added that while it has been some time since Messi’s arrival, the popularity of gadgets bearing his name is not waning at all. – We believe that last year we sold more shirts than any other club. The next year will be even better. Messi’s shirt sells by far the best. The demand was huge. If we could produce more, we would sell more – added the director.

Great interest after Messi’s transfer

It turns out that T-shirts bearing the name of Leo Messi are not the only source from which PSG generates sky-high revenues. The Argentine made various sponsors hit the club, who are another source of big money. – Demand was high before, but now it is greater than ever. We recorded a significant increase in offers. We received a lot of inquiries even before he signed the contract with PSG. We felt Messi’s influence in all aspects of our business, from sponsorship to merchandising to ticketing, Armstrong said.

The sponsoring director also added that some changes could be made to meet this demand. – There is a huge interest in tickets. We cannot satisfy it, so the aftermarket is growing. This is one of the elements that we must consider in our pricing strategy. It would not be surprising if prices rose. However, they must be affordable so that all of us can come to the matches – he summed up.