After almost five months since his retirement from television, Don Alfonso Espinosa de los Monteros is returning to the small screen, but this time in a commercial. He does it to promote Nestlé, in a 30-second television commercial.

The communicator left television after almost 56 years of uninterrupted career on television. Namely, in 2014, the Guinness organization confirmed Don Alfonso’s record as the news anchor with the most years of continuous broadcasting thanks to his regularity, at that time, in the star news show. Television show (Ecuavisa) 47 years and 83 days.

‘I experienced a great emotion today’: Don Alfonso was honored with a bust in the facilities of Ecuavisa Guayaquil

Meanwhile, the Nestlé promotion is valid for a month starting September 7 or while supplies last. With this activity, Nestlé Ecuador will reward more than 100,000 Ecuadorian families.

The “New Nestlé Promotion” consists of delivering $500,000 in prizes that match the needs of different consumers across the country. The mechanism is such that by purchasing Nestlé products in the main supermarkets in the country, the consumer immediately receives a reward.

“As Nestlé Ecuador, we are committed to meeting the needs of our consumers and ‘The New Nestlé Promo’ is a way to express our gratitude to Ecuadorian families. We are also proud to be the first consumer brand to work with Mr. Alfonso Espinosa, following his retirement from television,” said Christof Leuenberger, CEO of Nestlé.