Zenit said that beer at the stadiums will bring 200-300 million rubles per season
Commercial director of “Zenith” Alexey Pak calculated the income from the possible return of beer to the stadiums. It is reported by Metaratings.
According to him, at the first stage, the decision will bring from 50 to 100 million rubles per season. “This is only sales and advertising, in the future, with such an incentive, viewership will only grow, and in the future we can talk about total revenues from 200 to 300 million per season,” Park said.
On April 26, Interior Ministry spokesman Valery Botvin made a statement about the possibility of returning beer to stadiums. He stressed that the ministry supports the initiative if there is a system for identifying fans at tournaments.
The ban on the sale of beer at sports facilities has been in force throughout the country since January 1, 2005. During the World Cup in Russia, beer returned to the stadiums as an exception.
Source: Lenta
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