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Rising costs and consumer sensitivity to prices are forcing Russian food producers to reduce the size of the package in an attempt to maintain the same cost of the goods, the Kommersant newspaper reports.
Thus, the publication notes, the volume of sweets, coffee, dairy products, pasta is reduced by 5-50 g, and beer is already sold in retail in cans of 0.43 liters.
Given the scale of production, this allows you to maintain profitability and not scare away buyers.
At the same time, Alexey Popovichev, Executive Director of Rusbrand, believes that this process may not be very noticeable for consumers, in contrast to the increase in retail prices, to which buyers are always highly sensitive.
Recall that, according to the Central Bank of the Russian Federation, in January food prices went up by 11.5% at once.
And two days earlier, First Deputy Head of the Ministry of Agriculture of the Russian Federation Oksana Lut pointed to the risks of rising prices for milk and dairy products, bread, sugar and vegetables. According to her, it was these commodity items that were “under attack”.
Source: Rosbalt
Tristin is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
