In fiction, the brand was linked to the death of an important television character.
John James Preston (Chris Noth), one of the main characters of the series sex in the city, used to exercise daily on his stationary bike following the Peloton program, a company focused in the health and well-being of its clients (which exists in real life and which has its offices in New York, United States). One night, after a demanding routine, suffered a heart attack and died.
The above scene occurred at the close of the first episode of And Just Like That…, the revival of the famous nineties production starring Sarah Jessica Parker and that today can be seen in HBO Max. But perhaps that fictional moment directly influenced the brand’s followers fitness, well the demand for these artifacts has decreased and today it was known that they would stop their manufacture (even if the company has not indicated that this is the official cause of your decision).
The report of this resolution, however, came through the chain CNBC citing an internal company presentation.
Peloton plans to pause bicycle production for two months, from February to March, as shown by the documents you accessed CNBC. “It already stopped production of its expensive Bike+ in December and will do so until June. He won’t be making his treadmill for six weeks, starting next month.”
Another possible reason for the drop in sales is that more and more people belonging to their market niche aspire to return to face-to-face classes, which contrasts with the great demand they had at the beginning of the pandemic, in 2020.
After the broadcast of the controversial episode, Peloton produced and released a new commercial showing John alive and enjoying a beautiful evening together with her trainer, Alexa. However, after the complaints of sexual harassment received by the actor, he was withdrawn.
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
