Nativus, an Ecuadorian company, now allows you to order traditional yuca bread from anywhere in the US.

Now you can order cassava bread and yogurt from anywhere in the United States Through the recently launched Nativus website, a company created by a group of Ecuadorians with its production center in Florida.

“This step of being able to take yogurt and cassava bread outside of Florida is very important, since people will be able to order it from the comfort of their home. We really are the first brand to be able to do it, in ensuring that Ecuadorians can ask for this tradition to have it at home “ says Diana Linares, Nativus Marketing Director.

The web portal is located Available in Spanish and English and it also allows users to learn more about Nativus and everything it offers to its customers.

At this new stage of growth and expansion of the company the installation of a kiosk was added, last November 29, in the Palm Beach Outlets, located in West Palm Beach, Florida, from where they offer the product ready to eat, but also frozen.

“We have various combos, personal combos, combos for children. We also sell cassava bread individually, additionally, we have cassava bread with nutella and very soon we will have other flavors such as delicacy, condensed milk, much more variety ”, Diana mentions.

Nativus, the venture of a group of Ecuadorians that seeks to popularize cassava bread in the United States.

With this kiosk, located in a busy area of ​​the mall, they hope to reach Latinos, but also people from other parts of the world who come to do their shopping. “We are educating the new consumer as we talked to you about this Ecuadorian tradition. We also recommend that they combine it with yogurt ”, he adds.

Pedro Linares, CEO of Nativus and Diana’s brother, affirms that they have trained their staff with the purpose of explaining to their customers about the origin and tradition around their products. “That way they try, they love it and they ask. We have a system to see the percentage of customers who buy the product again and the number is very good, “he says.

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Previously, products could only be purchased in Florida through your production facility or through delivery, by ordering directly from Nativus or through the Uber Eats and GrubHub apps.

The challenges to grow

Installing the kiosk and launching the website has been a job that has taken the Nativus team several months, since by increasing the channels to reach its customers, they are creating the possibility of receiving a greater quantity of orders.

“This year at Nativus we have created a strong structure to grow and respond to the demand we have for products. For example, What happens if one day 450 orders enter in one day? We are already prepared for that ”, assures Pedro.

The work has been hard, they explain, mainly because they seek to maintain quality and that the “number one bread has the same taste as 2,500 bread”, both in the products they sell ready-to-eat and in the frozen ones.

“We handle a product that must be at a certain temperature. We have made different types of calculations and depending on how many items go inside the box, the temperature at which they should be is calculated. We have alliances with transportation companies in the United States, which will help us go to different states. It is quite complicated logistics, but it is something that we have been working on for at least eight months ”, Pedro details.

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The Nativus team It is made up of Diana, as Marketing Director; Pedro, as CEO; Rafael, as production director; Érick, as chief technology officer; Giorgio, as an investor; Gabriel Cozzarelli, as artist and designer, and Denisse Linares, as director of social networks.

Among his next plans is to continue opening new kiosks in key places in the United States, to continue offering and publicizing the traditional Ecuadorian yucca bread. (I)