Jewelry is always a relevant gift for loved ones. Alexander Chamovskikh, founder and owner of the Chamovskikh jewelry house, talks about what jewelry is popular now.
Unlike clothing, fashion in the jewelry industry changes much less frequently. This area is dominated by classic trends that can last for decades. Traditionally, the most popular are jewelry with diamonds and other precious stones, which can be passed on by inheritance or gifted with dignity. Jewelry with gems made of silver is also available for young people, writes Pravda.Ru.
The Russian jewelry market has experienced significant growth this year. Local manufacturers have occupied their niche after the entry of foreign brands. Some companies have even opened new production sites or placed orders abroad due to the large number of orders.
Diamonds always remain in fashion due to their colorless beauty. Colored stones such as emeralds, rubies and sapphires are also in demand. In recent years, fancy colored diamonds, especially yellow ones, have attracted increasing interest.
In Russia, people feel confident in the future, which is reflected in their well-being. They stopped saving money and started spending more because they were already tired of the uncertainty. Financing of various sectors of the economy also has a positive effect on the situation.
Source: Rosbalt

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