Using social networks to promote Ecuador as a tourist destination is a goal set by Niels Olsen, Minister of Tourism, in the midst of an internal armed conflict. The task is not easy considering the wide national and international distribution of the events recorded from the previous Sunday and Tuesday (the escape of a convicted person and the taking of TC Televisión with collaborators hostage) and the operation of the Armed Forces and the National Police against drug trafficking and terrorism.
The Ministry of Tourism is launching a campaign to show the attractive face of Ecuador and attract visitors; Is this feasible in the midst of an internal armed conflict?
Positioning interesting and good news is a complex task when there is an abundance of information, publications and posts about the crisis on all information platforms, but it is not impossible. After broadcasting a video in which the minister invites influencers and content creators to use the hashtag #ThisIsEcuador showing the best of the country to be visited, the initiative began to receive positive responses that once again show the desire of Ecuadorians to progress. .
Not only influencers and content creators can contribute. All citizens who have a social network have the opportunity to share with their contacts photos of tourist destinations or positive messages that show patriotism and promote the growth and development of Ecuador.
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Achieve the virality of campaigns like that of the Ministry of Tourism or the visibility of urban heroes like Deivy Franco, a security officer at the IESS Hospital in Los Ceibos who carried a student injured by a bullet in his arms, or Daniel Medina, a driver of line 90 that last Tuesday, in the middle of chaos and panic caused by terrorism, transported passengers for free and so many others who even died in the desire to help, is proof that social networks are also a tool for good, human good.
It is up to the user to choose what to share, but there are times when they should consider supporting laudable initiatives as another way to contribute to the country’s recovery. (OR)
Source: Eluniverso
Mario Twitchell is an accomplished author and journalist, known for his insightful and thought-provoking writing on a wide range of topics including general and opinion. He currently works as a writer at 247 news agency, where he has established himself as a respected voice in the industry.
