Similar Web: Avito took first place in the world rating of ad sites

Russian “Avito” took first place in the world ranking of classified ad sites (classifieds) according to the data of the end-to-end analytics service Similar Web. In this rating, at the end of 2021, “Avito” for the first time displaced the American Craigslist from the first position.

According to Similar Web, the total number of visits to the Avito website in November was 279.6 million. The average amount of time that users spent on Avito per visit in November was 11 minutes, during which time a user views 11.72 pages with ads.

Avito in the ranking bypassed Craigslist (276.92 million visits, 8 minutes per page and 10.19 pages per visit), and French Leboncoin (139.35 million, 11.29 minutes per page and 12.29 pages per visit). visit). We add that Craigslist is one of the oldest classifieds sites, having occupied the first line of the Similar Web rating for many years.

In addition, in the world e-commerce and shopping rating, Avito took the 14th line with the best indicators in terms of behavioral metrics (refusals and session depth) among Russian services. The site also leads in the total number of publications: the site has more than 86 million active ads.

In October, the Avito mobile application also took first place in Russia in several ratings of the App Annie analytical service in terms of the number of active users, the total number of sessions, the time spent in the application, as well as the total number of downloads for the entire period of its existence.

Source: Rosbalt

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