In St. Petersburg, the number of high-quality domestic clothing brands is growing, which are replacing departed foreign manufacturers on the market.
According to Governor Alexander Beglov, the city is fully involved in fulfilling the task set by the president to support Russian manufacturers.
As the President of Russia noted during a combined direct line and a large press conference “Results of the Year with Vladimir Putin,” the presence of Russian brands in the domestic market has recently grown by more than 30%, and this process needs to be intensified by promoting regional manufacturers.
In the city on the Neva, Russian brands confidently occupy the niche of departed foreign companies. They managed to increase production, are developing new modern clothing models for adults and children, which today have already won the interest of buyers, and are developing cooperation with graduates of specialized universities.
According to Beglov, St. Petersburg actively supports both clothing manufacturers and designers. During the implementation of the St. Petersburg Design project, more than 100 designers have already had the opportunity to present their products in three large shopping malls. At the end of 2022, “Petersburg Design” was recognized as the best project to support creative industries in Russia.
As part of the project, the city pays designers to rent premises and provides preferential loans for opening stores and purchasing equipment. Thanks to this, not only established companies, but also young designers and fashion designers have the opportunity to present their products to customers. From 2024, the government of St. Petersburg plans to partially compensate for the costs of tailoring with the help of certificates. Also a significant help for manufacturers was the opportunity to post information about their products on a digital platform for free.
Since 2020, a youth design and art competition has been held in the Northern capital. This year it entered the federal level under the name “Young Design-2023”.
Today, about three thousand light industry enterprises operate in St. Petersburg. Over the 10 months of 2023, they managed to increase the production of clothing by a third, and the production of textiles doubled.
Source: Rosbalt
Mario Twitchell is an accomplished author and journalist, known for his insightful and thought-provoking writing on a wide range of topics including general and opinion. He currently works as a writer at 247 news agency, where he has established himself as a respected voice in the industry.
