Life is the goal of every creature. In the natural world, animals, insects and plants inevitably strive for their own survival, and to do so they have developed – as they always do – instinctive ways of adapting to different environments.

Human beings also have this goal and in order to achieve it, apart from the instinctive nature that is also ours, we have a number of attributes, among which is the ability to think and design sustainable forms of personal and social life. Ethics is at this level, because it is a kind of proposal of appropriate behavior that allows us to take care of life in its various forms.

These behaviors, which are considered correct because they contribute to sustainability, derive from principles that recognize the equality of people, propose that solidarity and cooperation be transversal axes of coexistence, condemn violence, discrimination outside the law, proclaim equality, defend justice and other ideals of this nature; and they are described in religious, philosophical or political texts and are recognized in the regulations of international public law.

These principles are part of a historically forged humanist utopia, which is not the banality typical of deluded dreamers, but represents the most effective way of preserving life and enabling its projection through time. Utopia is efficiency in its purest essence. Unfortunately, only philosophers, thinkers and most of the good people of the world understand it that way. Most decision makers, whether in the private or public sector, understand this less, don’t understand or can’t do much to make utopia their real goal.

However, they defend their own utopia as the basis of their activities, which in these areas is called vision, principles and values. The business utopia is the driving force and basis of their activities, but not the global one, which does not receive equal recognition among them, but in practice is placed in a secondary position in relation to their particular interests. Large groups that do not change the form of production or individuals that do not understand the responsibilities arising from their interdependence with others and the environment, act outside the collective desire and impose themselves to protect their interests. This must change now. We must all act so that the humanist utopia is what inspires wealth creation, production, scientific progress or the use of technology.

Consider for a moment the possibility that, within a corporation or organization, any one of its boards, departments, or divisions may want to operate according to its own principles and values, building a vision that is at odds with that of the group. No one would allow that. If one thinks like this in the private or public organizational sphere, this same logic legitimizes the global validity of the humanistic ideal.

The constant will to put utopia into practice is the most effective way of caring for life and the guarantee of its projection. (OR)