Campaign strategists intend to turn social networks into their allies in the search for a young voice. For the same purpose, presidential candidates visit universities and accept invitations from groups that gather citizens from 18 to 29 years old.

It was in these areas that they found prudence and maturity in response to speeches that do not meet expectations, to expressions without value content or to their evasions of questions about the country’s problems and solutions.

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Of the 13,450,047 citizens with the right to vote on August 20, 3,454,852 of them are between 18 and 29 years old, which represents 25.7% of the census.

Getting your vote doesn’t depend on who uploads the funniest content on TikTok or who has the most college experience. Young people are looking for clear proposals, so that what they will do is accompanied by the way in which they will do it. Younger voters took the stance of responsible adults, demanding respect, not insult to their intellect.

The candidates will have to think about each of the expressions that they will launch in the future in front of young people who want a better country. It is encouraging to see well-planned proposals being sought from this civic sector.

Candidates, act sensibly. In 37 days, Ecuadorians will go to the polls to elect a transitional leader; It is the moral obligation of applicants to present their work plans and clearly respond to the concerns of the population, regardless of which age group they belong to.

The pre-election campaign formally began yesterday. Demagogic offers and fluff content should have no place, but if they decide to go that way, they must remember that citizens have the power to vote, that young people and adults will be the great judges. Prudence and clarity can make a difference. Candidates, don’t rely on viral content that the country demands seriousness. (OR)