There is also a celebration for those who are single.
Just as there is a date for lovers, those who do not have a partner also have their own holiday: today. And it is that every November 11 is commemorated the day of the single.
‘Singles Day’, the Chinese celebration that breaks sales records on Alibaba and other internet sites
This celebration in honor of sentimental loneliness was born in 1993, thanks to a group of students from Nanjing University, in China. Its name comes from the numbers of the celebration, November 11, 11/11 or double eleven – another of the names of the event, which arose in response to Western Valentine’s Day – when the number one represents a single person.
Over time, the well-known Singles Day was consolidated and spread to other houses of study in the country, until it became popular. But it was not until 2009 that the concept of this date became popular throughout the world thanks to trade.
Sex toys that seek to empower Ecuadorians
The person responsible for this day going viral is the macro-company Alibaba (responsible for the current AliExpress), which decided to turn the axis of this movement until it became the famous “Chinese Antivalentin”.
Currently it has become a commercial strategy for large companies that take advantage of this holiday with promotions and discounts on various items; from technology and alcoholic beverages to sex toys.
In China, every November 11 and for 24 hours, citizens experience the biggest international e-commerce festival of the year, in which large sales companies such as Alibaba, Amazon, She In and others such as Jingdong or Dangdang become the true protagonists of Internet transactions.
Amazon launches mega deals for Singles Day
In addition, Singles Day #SingleDay, as found on social networks, joins the long-awaited Black Friday and Cyber Monday that make November the ideal month for shopping for its great offers and payment facilities.
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
