Dancing reggaeton with influencers, doing TikTok challenges with the family or eating in popular businesses is how some candidates for the Mayor of Guayaquil and Guayas Prefecture are observed campaigning. In other cities this dynamic is repeated.
There are also candidates for mayor of Portoviejo and Machala who, for example, cook in other homes and even use the Al Manga filter, which allows you to become an anime character.
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These activities should not prevail on the social networks of political candidates during and after an electoral campaign, say experts, who believe that candidates are underestimating young people.
Pedro Donoso, general director of the private consultancy Icare, mentions that before posting a video on that social network, it is necessary to investigate. “It is essential that candidates have accurate information. And for a candidate to penetrate the minds of young people, they must talk about what young people talk about and the problem is that it is underestimated because it is believed that the young man only consumes TikTok, junk information and not necessarily so. TikTok is a circuit of content information, but young people do have that scrutiny capacity, to consume what interests them and what does not. So, if the candidate talks very difficult, about things that are not the concern of young people, he will not connectDonoso explains.
For this reason, the political analyst emphasizes that it is essential to know this public, and in what way? Donoso points out that they can be done surveys, analyze the social network itself or follow the studies of citizen initiatives.
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On the other hand, Verni Jácome, coordinator of the Citizen Observatory of the San Gregorio de Portoviejo University, thinks that the applicants in this new electoral process will have great difficulties for young people to opt for them.
“Candidates have hard work to be able to convince this vote and much more is needed because young people are committed to trying to resolve their situation, in some cases they have interests in environmental issues that are not being resolved. So, in the speeches we find little information on the topics that young people require”, says Jácome.
And he adds that these videos on TikTok, whether dancing or doing challenges, may impress the first and second time, but not later. “Sooner or later, young people are going to understand that using these media to value politics will not give them more revenue. It will be the first and second for novelty, but then they will be branded as the laughingstock of social networks and will not be favored with the vote”, emphasizes Jacome.
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This The electoral campaign began on January 3 and ends on February 2 of 2023. It is there when the official promotion of candidates for mayors, prefectures, urban and rural councilors and the members of parish councils begins, as well as that of the seven aspirants to occupy the positions of the Council for Citizen Participation and Social Control ( CPCCS), although there was already an anticipated campaign. In fact, the CNE found 14,045 “evidences”, according to the monitoring carried out by the provincial delegations of this governing body of democracy.
On the other hand, by February 5, the public will also decide on the eight questions of the referendum and surely this campaign will also migrate to TikTok.
But Why the focus on young people? Precisely because within the electoral registry they represent more than 30%. This percentage includes citizens between 16 and 29 years of age. And there are 635,381 young people with an optional vote, that is, it is not mandatory.
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To Estefanía Terán, Advocacy Director at FAROthe candidates already they had to carry out their analysis to approach young people in the appropriate way. However, it indicates that they can be supported by studies of citizen organizations.
For example, the Ecuador Decide initiative conducted 1,541 surveys in Quito, Guayaquil, Portoviejo, Loja and Pastaza to people from 16 to 35 years of age. This group conveyed their concerns and expectations.
The 81% considered that security is a priority issue for the new sectional authorities. In Guayaquil, nine out of ten indicated that the matter is addressed by the figure of the mayor. This same issue is of greater importance in other cities such as Portoviejo with 86%, Quito with 83%, Pastaza with 80% and Loja with 65%.
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Other issues of greatest interest in these five cities are the environment, municipal corruption and economic development. More than half of those surveyed consider urgent axes to attend.
“This population that is not being represented does not want to get close either. I believe that as long as there is no rapprochement there will be that gap. Then, they have to be included in the content and development of the proposals, be heard, it is not enough to use a platform, it goes further, include young people in the construction of the contentTeran says.
The initiative also reviewed 2,247 proposals from 58 mayoral candidates of the five locations mentioned above. This determined that six out of ten specify how they are going to be executed, that is, they have a direct manager and have a budget projection. The remaining 40% suffer from these characteristics.
“Let’s not forget that a government plan is a mandatory road map for whoever wins the elections, there may be a mandate revocation if that plan is not fulfilled. But if the public does not know about it, it will be difficult, so any tool, initiative that brings the concepts and campaign proposals closer to the youth will promote their involvement not only in partisan politics, but also in political work, issuing criteria, taking concepts to the discussion table”, says Donoso, who adds that this campaign will be “messy”.
“A lot of things are going to be discussed and the candidates are going to make proposals that are not within their competence,” says Donoso.
Terán, on the other hand, believes that there will be an excess of information during the campaign, but mostly fake. “the fake news and it is more personal than the content”, he points out. (YO)
Source: Eluniverso
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