How to include bright magenta, the Pantone color of 2023, in fashion and decoration

New year, new life and, of course, new color. Designers, art lovers, specialists in marketing and creative minds are eagerly turning to create and vibrate with everything related to the new color of the year: live magenta 18-1720which Pantone declared in early December as the color of 2023.

It’s about a vibrant red hue that promotes the strength, courage and optimism as 2023 brings with it a new narrative for the world. Is a brave, fearless, heart-pounding color; it is bold and full of wit, the company explained in a press release.

The executive director of the Pantone Color Institute, Leatrice Eiseman, has explained that vivid magenta descends from the family of reds and is inspired by the red of the cochinealone of the most precious dyes belonging to the family of natural dyesas well as one of the strongest and brightest the world has ever known.

With this color you should dress in New Year 2023 to attract luck and that your wishes come true

Why did Pantone choose vivid magenta as the color of 2023?

The Pantone Color Institute I was looking for inspiration in nature and what is real in this age of technology, that today more than ever has more weight in the choice of color.

The mealybug is a scaled insect from which the carmine natural dye. Carminic acid, typically 17-24% by weight of the dried insects, can be extracted from the body and eggs, then mixed with aluminum or calcium salts to make a carmine dye, also known as cochineal. Think about food coloring and lipstick..

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But this it is not just a color to keep us connected with nature. Quite the contrary, Pantone also identifies it as a “hybrid color” with a clear connection to the digital world and technical, hence the term #magentaverse.

pantone used midjourneyan artificial intelligence imaging tool, to perform artistic interpretations of color. Precisely this series of images gave way to the magentaverse, which the company describes as an “endless new ecosystem to explore.” Part of the magentaverse is an immersive fuchsia-fuelled exhibition at ARTECHOUSE in Miami. Furthermore, as a review by the New York Times“The actual display of this color is very similar to the ‘follow’ and ‘upload’ buttons on TikTok.”

How to apply vivid magenta, the color of the year 2023

Pantone always features the color of the year along with a palette of shades that work with it. In 2023, the Color Institute points out that we can complement the vivid magenta with pale tones, such as pale dogwood (13-1404), gray sand (13-1010), lilac gray (13-3804), pale khaki (15-1216 ), rye fields (15-1115), agate gray (15-6307), and open air (13-4111).

While color trends are often symbolic and reflect the cultural climate of society, they may not always apply to all brands or products, such as tennis shoes, kitchen appliances, automobiles.

Even so, the complementary colors in this palette will allow many organizations to embrace color trends. For its part, Pantone has already secured partnerships with notable organizations such as Motorola, Spoonflower and Cariumato create cell phones, wallpaper and shoes of skateboarding in the color of the year.

Pantone is the global color leader

Live magenta in decoration and design

Where do you see this color applied in 2023? Looking to the tech industry, Motorola launched with Pantone on the same day an updated color version of its flagship product, andl Motorola Edge 30 Fusion.

Pantone suggests applying the color of the year in beauty, hair, fashion, packaging, multimedia design, interior decoration and more with the following statement:

“Viva magenta injects emotion and drama into home interiors, energizing any setting with its dynamic vibrancy. Imbued with vitality and vigor, a nuanced crimson red that encourages self-expression, it adapts to a variety of different materials, textures and surfaces. Invoking the spirit of nature, a carmine red that doesn’t boldly overpower but creates an alluring presence, whether presented through a painted wall, art, accent furniture or home décor or acting as a bold accent in a Pattern”.

And in fashion, long live magenta!

Pantone would like the public to cling to whatever optimism Viva Magenta evokes in them. “The name of the color itself tells you it’s for celebration, an exuberant color that promotes optimism and joy,” Eiseman told the magazine. Time. “There’s no way you’re going to walk into a room if you’re wearing this color and they won’t pay attention to you. It is witty and inclusive: it welcomes each and everyone with the same rebellious spirit.”

Designers from major fashion houses have yet to unveil their fall/winter 2023 collections, but last season we did get a sneak peek of spring/summer inspirations. Looking back, vivid magenta, or any other color close to this hue, wasn’t really in the spotlight.

Even so, many celebrities have already appropriated the brighter forms of this color (think silk, paillettes, velvet) to turn heads on the red carpet and other events. like Serena Williams, who translated the looks through a pleated Gucci dress at the Oscars; the very first fashion blogger and influencers Chiara Ferragni has worn it in accents; Selena Gomez wore a satin version during the premiere of her documentary My Mind & Me at the AFI Film Festival in Los Angeles, and Kate Middleton, who, according to the Instagram accounts that her fans have dedicated to her looks, looks quite regularly the color of the year to come. (AND)