So far, we have seen the Balenciaga luxury brand pushing all boundaries within apparel and footwear, launching everything from Croc platform shoes, Croc boots and Croc heeled sandals, to its X-Pander sneaker, the Triple-S and its new pointed rain boots. Basically, to Balenciaga he loves weird shoes.
Now, his latest silhouette called Parisand it looks like a ruined version of the classic Converse Chuck Taylor, to say the least.
First things first: no, the image you see at the top of this page is not what the new shoes actually look like. Balenciaga Paris. Rather it is an exaggerated version of the worn shoe that is part of the new campaign.
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According to a statement from the brand, the photographs that have been used to announce the shoes as extremely dirty and destroyed are simply intended to suggest that the new Paris sneakers “they are intended to be used throughout life”.
However, there is 100 “destroyed” sneakers available for salein black or white, (which you can see below), and they’re not as extremely tattered as the fake campaign styles.
That clears up some of the outrage against campaign images that have gone viral. According to the magazine Paper Magazinethe sneakers totally destroyed, limited edition, they are valued at $1,850 a pair, a high figure for worn styles, even if they are Balenciaga. That said, the brand’s new Paris range also has some options for under $700 and with a much less worn and destroyed look.
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It may sound crazy, but shoes are part of Balenciaga’s growing presence, always creating controversial items that spark conversation. One of the users who joined the online conversation about the new launch of the luxury brand was the editor of GQ France, Pam Boy. “The message is clear: buy and have forever,” he wrote on Instagram.
“Demna (Demna Gvasalia, Balenciaga creative director) will make people who can afford luxury items buy sneakers that look ‘used’. It’s completely changing the essence of luxury… It’s the opposite of a gourmet mentality, and once again it’s mocking people who will actually spend minimum wage on items they might consider disposable and seemingly worthless. Is a luxury home the right medium for this message? I do not know. But I hate loving her.”
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Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
