TikTok it is the new ‘home’ for music. Users and artists choose the platform to discover new ‘hits’ and to promote their own songs, the songs that are heard on all stations and on all mobiles.
It’s not a thing for the very young; 67% of its users have over 35 yearssomething that is also transferred to the profile of international stars who use it to connect with their audience.
In the video we see the example of Rosaliawhich gathered millions of people to promote their new album (MOTOMAMI) with a live event. Paul Houricanhead of music operations in the United Kingdom and the European Union of the company, explains that TikTok is “a new way to discover music and creates new opportunities for artists to communicate their music.”
Leo Rizzi, for example, was ‘born’ thanks to the platform, where his videos add up to millions of views. TikTok has changed the rhythms of the music industry, as well as the image of artists.
An intergenerational platform on which artists like Raphael have also landed, who has even returned to elevate lifelong songs, such as ‘Mi gran noche’. 80% of its users claim to have discovered new music jumping from video to video.
Source: Lasexta
Ricardo is a renowned author and journalist, known for his exceptional writing on top-news stories. He currently works as a writer at the 247 News Agency, where he is known for his ability to deliver breaking news and insightful analysis on the most pressing issues of the day.
