The opening of J Balvin or Foo Fighters or the best-known song of the artists who will perform at the Stereo Picnic can be followed through kwai app short videos, the official social network of this festival that will take place in Bogotá from March 25 to 27.
The technology application closed an agreement with the Festival, one of the most important in Colombia, to be the official social network, through which the most important moments of the concerts can be followed through the short videos it contains.
“Millions of users will be able to see their favorite artists and live the best seconds of the festival through our application”assured the Director of Communications and Public Relations of Kwai for Latin America, Gustavo Vargas.
It is a “great bet” for “the democratization of music, extending this festival to all the people located in different regions of the country and who, for whatever reason, could not attend the event”in the words of the director.
In this way, through the official user of the Festival in Kwai, @festereopicnic, The 100 million users of the platform will be able to see scenes from some of the presentations of the more than 70 Colombian and international artists who will be present, in which they are J Balvin, Martin Garrix, C Tangana, Foo Fighters or the Binomio de Oro, who will be Kwai’s ally at the Festival.
“We are very excited to have Kwai as an ally of the Festival to get closer to new audiences and offer new content for Kwaiers,” said FEP press officer Miguel Santacoloma.
During the three days of the festival there will also be contests and activities within the social network to engage attendees with “all the experiences that the application will offer through its music vertical”, Kwai said in a statement.
The Estéreo Picnic announced its long-awaited return to the Briceño Golf Club, near Bogotá for this month of March, with Foo Fighters, J Balvin and The Strokes as headliners, after the pandemic frustrated the 2020 edition and the concerts Guns N’ Roses and The Chemical Brothers, among others.
The opening, on Friday, March 25, will feature, in addition to Foo Fighters, other rock, pop-rock and soul groups and groups such as Nile Rodgers and Black Pumas.
Along with Balvin, on Saturday, March 26, other artists from the trap and urban scene will perform, such as the Spanish C Tangana and Argentine Nicki Nicole, accompanied by DJs like Fatboy Slim and Martin Garrix.
The festival will be closed on Sunday by the American band from Julian casablancaswho is joined by Nina Kraviz and the Argentine gang He killed a motorized policeman. (I)
Source: Eluniverso
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