If she hadn’t started blogging in 2009it is possible that many of those today called “creators” (on the internet) they wouldn’t be sitting in the most glamorous parades from New York Fashion Week, for example.
the italian chiara ferragini was part of the first wave of bloggers who revolutionized the fashion industrywho began to attend the parades and they soon sat down with the editors of those magazinesyes, the old tycoons of the fashion world.
But for a long time the fashion elite did not like that arrangement. “People used to be snobbish about anything that came from the internet”, commented Ferragni, who now he has already won his own seat in grand style.
Last year, one of the main Amazon Prime original series in Italy was the reality show called The Ferragnezstarring Ferragni and her husband, Fedez, an Italian rapper who in 2017 proposed to her on stage. Coverage of their 2018 wedding rivaled even that of Prince Harry and Meghan Markle, and they invited the cameras to their marriage counseling sessions during the first season of their show. “It’s important not to always portray a happy, perfect life,” she noted.
Other protagonists of The Ferragnez they are the mother chiara novelist (630,000 followers on Instagram), her dentist father (125,000 followers) and her sisters Francesca (1.3 million followers), 32 years old, and Valentine (4 million followers), 29 years old.
Chiara does not find it strange that everyone has accumulated followers. His fans “love the lifestyle,” she said. “They don’t just like it. They are interested in everything that is related to you“, including family and friends.
Two better than one
Only her younger sister has followed her in fashion; in September 2020, Valentina started a line of colorful, gender-neutral, “easy-to-wear” fine jewelry. His first design for Valentina Ferragni Studio it was a single V-shaped pendant called Ualiwhich is her nickname and which she said was a “tribute to myself”.
Since then, the jewelry line has expanded to necklaces, bracelets, and rings, and each design incorporates your logo in the form of a “V”. The company has only a handful of employees, all women under 30, and says the products are manufactured in the locality and in an artisanal way. It is present in 400 jewelers throughout Italy and in department stores rhinescent. Valentina Ferragni Studio noted that its income in 2021 was 5 million euros.
A market that Chiara also decided to enter at the end of last year, a year after Valentina presented her jewelry brand. “They do not compete with each other,” he clarified. Chiara whose line is more ostentatious jewelry, crystals and chains and small heart decorations.
Fabio Maria Damato, general manager of Chiara Ferragni Collection and Blonde Salad, acknowledged that at first “entrepreneurs were worried.” But it became clear that the sisters were taking different approaches and running two different companies. (After all, don’t two Kardashians, Kim and Kylie, sell makeup?)
“For some people, I will always be the ‘second”, commented Valentine. “But we are different people. We are both blondes and share the same last name.but one is Chiara and the other Valentina”.
Even now that the company is actively seeking outside investment, Ferragni has no plans to relinquish control of the company that bears his name. However, in view of the death of the figure of the “blogger” and the fact that people “no longer enter the websites”has yielded the page of Blonde Salad. The blog has largely stopped posting new content in favor of Instagram.
“We considered closing it, but we wanted to keep it alive for the sake of doing it, because it is history and part of my history.” And although Chiara Ferragni has been on the cover of dozens of international magazines in the last decade, finally appeared, in October, in the pages of the famous fashion bible of his country: Vogue Italia.
the new editor French Raggazi considered Chiara “as the ideal protagonist to interpret this new direction” of the publication, in its number baptized as new beginnings.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
