the signature Christian Dior opens this Monday to the public the doors of the new museum dedicated to the brand and its founderthe largest fashion showroom in Paris, next to its main store on the famous Avenue Montaigne, which has undergone a major renovation.
After the opening in recent years of the Yves Saint Laurent Museum and the reopening of Palais Gallierathe fashion museum in Paris, now it has been Dior’s turn, with a three-storey gallery that traces the beginnings of the designer and the evolution of the brand to the present day.
The exhibition begins with the origins of the Dior family (1905 – 1957), the son of a wealthy businessman, and recovers unpublished documents such as the advertising posters of the Dior factory, founded in 1832, in which they worked from sulfuric acid to bleach and soap.
In addition to some of his first sketches, you can see the photographs with artist friends, such as Jean Cocteau or Max Jacobuntil the opening of his workshop in 1947.
From then until his death, ten years later, Dior made a brilliant career with business actions never seen before, such as organizing parades outside its borders (in Venezuela, the United States or Russia), which led him to be on the cover of Time magazine, being the first seamstress to achieve it.
Dior was also a pioneer in the world of ‘celebrities’, being the first to lend clothes to famous actresses for them to wear at the premieres of their films.
When the couturier passed away in 1957, Paris and the world mourned his loss as that of one of history’s greatest creators.
Beyond the biographical documents, the Dior Gallery allows you to see first-hand the designer’s creations and those that would later be made by his successors: from a very young Yves-Saint-Laurent, passing through Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and the current creative director, Maria Grace Chiuri.
In addition, the Gallery has rebuilt the designer’s office and has opened to the public for the first time the room that served as a backstage for Dior fashion shows, next to the staircase where the collections were presented, also visible now.
The museum has been inaugurated at the same time that the brand’s main “boutique” has reopened its doors, at number 30 Montaigne Avenue, which after three years of work has been converted into a kind of commercial temple, with works by art inside, a garden, a restaurant and a pastry shop.
The store, whose remodeling has been the work of Peter Marino, It also has a glass gallery with the highest ceilings in Paris, about eight meters high, with the ambition that the visit becomes an experience and attracts the brand’s followers not only towards shopping but towards the recreated universe . (I)
Source: Eluniverso
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