Super, a new mascara that describes women and their ability to pass all tests

Women in all their diversity are capable of facing and overcoming any challenge and challenge. This International Women’s Day, Avon celebrates and commemorates all the women of the world, with a mask of eyelashes that represents precisely that ability to respond to any situation; a product designed to accompany them in a functional way, understanding and attending to the multiple transformations of recent years, and in which women have been protagonists.

The new one mask Super Waterproof lifts and curls lashes without the need for a curler, stays fresh all day. It is formulated with a triple complex of oils that nourish and care for the eyelashes, it has a conical brush that reaches even the smallest eyelashes. It was thought and conceptualized to be functional, useful and respond to all the challenges that women face in their day to day. For Ana Catalina Arango, business manager of Beauty of Avon, the launch of this mask during the commemoration of International Women’s Day seeks to recognize the resilience and strength of women.

Avon permanently celebrates women, but year after year on this date, the company pays tribute to their virtues. “We have no obstacles that we cannot overcome and we have learned to turn our challenges into a platform to continue growing. Our power will continue to open doors for us, as we are ready to pass all the tests”, affirms the executive.

A commitment to female empowerment

With this launch, Avon reaffirms its trajectory as a trend brand that provides quality products at affordable prices, while reinforcing its commitment to female empowerment, relying on its portfolio to transmit messages that permanently evoke the strength of the women to whom this time calls to overcome all tests. The fight against breast cancer, the elimination and prevention of violence against women and gender equity are the causes that the multinational defends in favor of the comprehensive well-being of women and this mascara, which in many cases is a a product for daily use, it becomes a vehicle that, in addition to exalting the look, reminds them that they are Super. “Avon’s reason for being is the empowerment of women, providing them with tools to achieve economic autonomy, and on this Women’s Day we also commemorate and support this fight. We frame this launch in the ‘Look again’ campaign, through which we invite you to recognize, look at and highlight women in all their diversity, women capable of facing any obstacle”, summarizes Gabriela Uribe, Avon makeup manager.

Through ‘Look Again’, Avon makes a call to rediscover and reconceptualize the essence of beauty, and to know it in depth in an innovative, bold and inclusive way, responding to current trends, transformations and changes.

About Avon

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives. Millions of independent sales representatives around the world sell Avon’s iconic brands through their social networks, creating their own full-time or part-time beauty businesses. Avon stands for gender equality, and we believe in listening to women’s needs, talking about the issues that matter, and creating positive change. Through Avon and the Avon Global Foundation, we have donated more than $1.1 billion, focusing on fighting gender-based violence and early detection of breast cancer. Avon is part of the Natura &Co Group. More information in www.avon.com.ec

Avon does not test products or ingredients on animals anywhere in the world and has been working towards the acceptance of non-animal alternative testing methods for three decades, for more information go to https://www.avonworldwide.com/about-us/our-values/policies-positions/animal-welfare