laSexta (7.2%) achieves its maximum in almost two years, and in Prime Time

laSexta (7.2%) achieves its maximum in almost two years, and in Prime Time

Atresmedia TV (29.1%)with one less channel than its competitor, chains four months as the leading audience group and it is, once again, the one that has risen the most (+1.6 vs. January 22), this time to its historical maximum with the current channel configuration (Antena 3, laSexta, Nova, Neox, Mega, Atreseries), its record since early 2014, when it even had one more channel. Increases the advantage over his rival to +2.1 points. It is also the leader, for the 6th consecutive month, in Prime Time, where it is also the one that has risen the most (+1.7 points) to 29.5%, +4.4 points from its competitor, and also winning in Commercial Target (29.3%) in the segment with the highest consumption and most appreciated by advertisers. It is the group that more people see every day, with 21 million in Februaryas well as the most watched deferred with its best data in this consumption since May 2017.

the sixth reaches a 7.2% And it is the chain that grows the most (+1.2 points compared to January 22), until signing its best month in almost two years (May 2020), leader over its competitor, already in 43 of the last 44 months, which it also beats in Prime Time. After adding its 16th victory on election night with 13-F and, in a month marked by the political news derived from the PP crisis in Spain and the international conflict as a result of the war in Ukraine, the chain achieves maximum in all its analysis and information programs and on laSexta Noticiaswhile users equals its most viewed month of the season.

laSexta (7.2%), leader against its rival

laSexta adds its 16th victory on election night and reaches seasonal highs in its news and programs.

· The 13-FlaSexta once again becomes the leader of the electoral night and there are already 16 consecutive victories: the special ‘Al Rojo Vivo: Objective Castilla y León‘ is the leader both nationally, with an average of 1,508,000 and 9.2% in its main program, and in Castilla y León, where it rises to 14.3%, and registers 8,551,000 unique viewers.

· users (17.4% and 426,000) repeats the most viewed month of the season and is the leader in Target Comercial (24%), the male audience (18.2%), viewers aged 25-34 (20.7%) and 45 -64 years (23.0%) and in Madrid (21.5%), Catalonia (20.7%), the Basque Country (27.3%), Galicia (18.1%) and Aragon (22.4%) ).

· Red Hot (13.5% and 610,000) achieves a strong growth of +2.4 compared to January to its best share in 15 months, since November 2020. About 3.2 million viewers spend on average every day for the program.

· laSexta News (9.3% and close to 1 M) is the information option that has grown the most (+1.6 points vs. January 22) to its best share in more than a year, since January 2021, and more than doubles the figure for its competitor with all its editions ahead.

  • laSexta News 14H (12.1% and 1.2 M): grows to its best data in 2 years, from March-20.
  • laSexta News 20H (7.7% and 914,000): grows to its best data in 1 year, from January-21.
  • Rises also for both weekend editions with its best shares in a year as well: the one at 2:00 p.m. with 9.8% and 830,000 followers and the one at 8:00 p.m. with 7.6% and 921,000 viewers.

· The intermediate (8.6%, +0.8 points vs. January 22, and +1.3M) is the channel’s most watched daily program and marks the monthly maximum for the season in January. In fact, it is the most viewed month since April 21 and the month with the best share since May.

· Better late (7.1% and 697,000) up +1 point vs. January to its best data in 16 months, since October 20 and well ahead of its competitor.

· The objective (7.9% and 818,000) experienced a strong rise of +3.8 points to its best data in 2 years, since March 2020. The interview with Teodoro García Egea stands out on the same day that he announced his resignation as general secretary of the PP: 12.9% and 1,719,000 viewers, being the leader and the most watched of the night with the highest share of the program since October 2017 and in thousands since March 2020 and 4.3 million unique viewers.

· the Sixth Night (7.7% and 782,000) grew +2.5 points to its best month in a year (February 21). It reaches its best data in 2 years with its last installment of the month, which is also the leader with 1.1 M and 11.5%. More than 5.4 million people watch the show at some point every Saturday.

· About Évole (9.8% and 1,573,000) returns as the network’s most watched program. 4.3 million unique viewers pass through the space every Sunday, which exceeds the two main channels of its competitor group in the time slot and is the leader in Target Comercial (12.9%).

· saved closes season with maximum with the interview with Yolanda Díaz (9% and 1,445,000) with which it reaches its best share in a year and brings together nearly 3.8 million unique viewers, and ahead of the two networks in its competitor, as well as leader in Commercial Target (10.4%).

· gamers (6.6% and 748,000) maintains the leadership over its rival with the maximum historical distance (+4.4 points).

· zapping (6.3% and 663,000) recorded its third most viewed month of the season and remains ahead of its rival, being 2nd choice in 25-44 year olds (8.1%).

· the Sixth Column (7.4% and 1,073,000) grows (+2 points) to its best figure in 9 months, since May 2021. In Commercial Target it rises to 9.8% and remains clearly ahead of its competitor in the time slot ( 5.9%).

· Research team (5.3% and 755,000) also rose, one point compared to last month and is also ahead of its competitor in the slot (4.6%) and the public channel (5.0%).

· the Sixth Key (5.5% and 777,000) reached the best monthly fee in its history.

· The rock (4.9%, +0.8 points vs. January 22 and 562,000) signs its best historical month and its best historical broadcast on February 27: 6.8% and 768,000 viewers and more than 5.4 million unique viewers .

Source: Lasexta

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