The prototypes that can be seen in the video are the origin of Cobi, the mascot designed by Javier Mariscal for the 1992 Barcelona Olympic Games. The artist has recovered and transformed these originals into digital format for his next collection.
According to Mariscal, the goal is “that many people with very little money can have something original.” He has been creating his designs digitally since 1983, so when people asked him for a signed original he had to tell them “it couldn’t be”. In addition, he is aware that “a lot of people don’t get it yet.”
However, 30 years later, he can sell his originals thanks to digital art platforms. For this, the NFTfor its acronym ‘non-fungible token’, which are the certificates that ensure ownership of a digital work.
The difficulty is that to do so “you need to have a cryptocurrency wallet“, explains Carlos Iglesias, CEO of Runroom. For this reason, “those who are buying NFTs are people with high technological comfort.”
Democratization of NFTs
Leofy.io, a startup from Barcelona, has set itself the challenge of making NFTs accessible to everyone. This company will launch in April the first platform in the worldor where they can be bought NFT with credit card.
“Our idea is to democratize them and in this way it will be like buying a sweater,” says Arnau Torné, co-founder of Leofy.io. This company is committed to a technology that is already the great revolution in digital collecting. In 2021, NFTs generated more than 55,000 million dollars, 11% more than traditional art.
Source: Lasexta
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