TelevisaUnivision presented this Wednesday the largest service of streaming in Spanish, ViX, which will bring together more than 50,000 hours of series, movies, news and sports, and which will feature old hits and new productions in which personalities such as Salma Hayek, Selena Gomez, Mario Vargas Llosa and Maria Dueñas.
ViX and ViX+: the new streaming services that will compete with Netflix and other platforms
“We are going to put our people first with a product for Spanish speakers made by Spanish speakers, to celebrate Spanish speakers around the world, honoring our traditions, our histories and our diverse cultures,” said at the presentation ceremony the president of TelevisaUnivisión and director of Transformation, Pierluigi Gazzolo.
Specifically, TelevisaUnivisión presented two differentiated formats: ViX, free access that is supported by advertising and will have 100 channels, and ViX +, paid and that will present new original programming.
the services of streaming They will be available in the US, Mexico and 19 other countries, in the case of ViX starting on March 31, and in the case of ViX + in the second half of this year, although a specific date has not been announced.
While ViX will allow for example“rediscover” some of Televisa’s most popular telenovelas or watch a talk show by popular journalist Jorge RamosViX+ will feature more than 50 new productions in its first year of life, “which means a new program a week”, said the general director of ViX +, Rodrigo Mazon.
For these new productions, ViX + signed a contract with the production company of Salma Hayek, Ventanarosa, which has already produced the film for the platform I want your lifea romantic comedy that revolves around the world of football.
“When I arrived in Hollywood (…) they told me to go home, because nobody saw how a Latin actress could play the leading role. Twenty-five years later, I can say that things have changed.”said the Mexican interpreter and producer in the virtual presentation act.
“But we still have a lot of room to grow”he added.
On ViX + will also debut the series bad girl pranksan adaptation of the novel by the Nobel Prize for Literature Mario Vargas Llosa, and the series The artistswritten by bestselling author Spanish Maria Duenas.
This payment platform will also broadcast more than 3,000 football matches a year, or sports documentaries such as to the war crya glimpse of the Mexican national team and its well-known “curse of the fifth game” in the soccer world cups.
The CEO of TelevisaUnivisión, wade davis, assured that this service in streaming in Spanish it is launched because the rest of the platforms on-line they are not serving the Spanish-speaking public “as it deserves.”
“The platforms of streaming global markets have a very, very small portion of their original content in Spanish,” Davis explained, which, he said, also does not reflect the nuances of different Spanish-speaking cultures.
Spanish, the directors of TelevisaUnivisión said, will be precisely the tool that will allow them to compete with giants such as HBO or Netflix, since there are 600 million people in the world who speak that language.
“We are going to do the opposite of the big platforms”, Gazzolo specified. “We understand the different cultures and we know the great differences between each of the Hispanic nationalities”he added.
TelevisaUnivisión, however, did not want to announce a specific price for the ViX + service, and assured that it is still studying the markets, given that it will be launched in different countries, but stated that it will be below “lowest price of all the services of streaming global”. (I)
Source: Eluniverso
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