The Oscar gala in March will include a new category: “fan favorite” that will reward the film with the most votes by tweeters, the organizers revealed on Monday, seeking to reverse the low audience of recent years.
This announcement comes after the blockbusters “Spider-Man: No Way Home” and “No Time To Die” failed to win a nomination in the main categories of the 94th Academy Awards to be held on March 27. .
Now, with the hashtag #OscarsFanFavorite, everyone can vote on Twitter or on the Academy website for what they consider to be the best film of the year.
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The new award, however, will not be a formal Oscar category.
The initiative can increase the audience of the ceremony by adding a participatory touch, and redeem the blockbusters who last year were responsible for mobilizing crowds back to theaters that reopened after months paralyzed by the pandemic.
In 2021, when more artistic films were the big winners of the night, just 10 million viewers tuned in to the program, a decrease of 56% compared to 2020, which had already fallen to its worst record.
Consequently, the American Academy of Motion Picture Arts and Sciences has pushed through some reforms to increase the popularity of its biggest event.
In 2018, for example, they proposed an Oscar for a “popular movie” that honored superhero productions or blockbusters like those of the Star Wars saga.
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However, after some criticism, the proposal was shelved.
This year, organizers hope the initiative “will help build an engaged digital audience heading into the ceremony,” allowing fans to “engage with the show in real time,” said the Academy’s vice president of digital content, Meryl Johnson.
For Twitter, the collaboration with the Academy “is an exciting way to engage movie fans and celebrate their passion for movies released last year,” said Sarah Rosen, head of entertainment and news collaborations for the platform in the United States. United.
Voting ends on March 3, and it is possible to vote up to 20 times a day. Three tweeters will be randomly chosen to present an Oscar at next year’s ceremony.
Another poll will be launched for people to vote for their “happiest movie moment” or scenes in which “the audience couldn’t help but burst out laughing in theaters.” The five most voted will be exhibited during the gala.
They would be presenters
Looking ahead to the ceremony in March, this Monday specialized media confirmed that the actresses Regina Hall, Wanda Sykes and Amy Schumer will host this new edition.
The Academy has not yet ruled on the matter.
The ABC channel reported last month that the Oscars will have a guide for the first time since 2018, when presenter Jimmy Kimmel took over the most important ceremony in Hollywood.
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In 2019, the hostless format was praised and even copied by other ceremonies, such as the Emmy, which honors the best of television. However, subsequent Oscar shows were criticized for lacking humor and focus.
The Oscars in March return to their traditional home, the Dolby Theater in Hollywood, after the pandemic, in 2021, the event was held at the Los Angeles train station.
The ceremony was postponed so as not to coincide, according to some local media, with the Winter Olympics and the final of the American football league held this Sunday in Los Angeles. (I)
Source: Eluniverso
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