Gucci’s blown up. A fashion house under fire after the latest advertisement with animals

You can find more interesting articles at

The Chinese Year of the Tiger began on February 1, 2022. On this occasion, the Gucci fashion house has prepared a special campaign promoting its latest collection “Gucci Tiger”. However, it aroused considerable controversy.

“This is a huge mistake”

Real tigers were used on the set of the advertisement. Wild cats walk between models and models. As the creators of the Gucci advertisement and representatives of the “American Humane” organization assure, none of the tigers suffered during the works. This argument, however, did not convince activists who criticized the campaign.

– Captive tigers are used only to sell clothes. This is a huge mistake –

In the United States, more tigers live in captivity than are left in the wild. Hunting, habitat destruction and the climate crisis, combined with the popularity of home keeping them, have led to the extinction of these animals

– representatives of the organization added.

The species is on the brink of extinction

It is worth mentioning that, according to WWF data, there are currently around 4,000 people in the world. tigers. Importantly, their population has dropped by as much as 95 percent in recent years. Even 120 years ago, Asia was inhabited by about 100,000 tigers, which is over 25 times more than today.

– The situation of this majestic animal has deteriorated dramatically over the years. As a result of an irresponsible, robbery human economy, the number of tigers living in the wild has dropped by more than 95%, and the species is on the brink of extinction. Many local populations of this beautiful cat have disappeared from the face of the Earth forever. At the critical moment (in 2010), the number of tigers had dropped to only 3,200 individuals, we learn from the WWF website.

You might also like: