Atresmedia TV starts the year as the leading audience group (27.5%), with Antena 3 as the most watched channel and laSexta above its rival

new year and new month of leadership for Atresmedia TV. The audiovisual group starts 2022 as a conglomerate audience leader (27.5%) despite having one less channel than its competitor. Antenna 3 also stands as most watched chain (14%) Y laSexta (6%) follow as leader over its competitor.

Antena 3 continues its climb and continues as the leading television in its best January in eight years and with the fifth victory in the last six months: a 14% share places it at the greatest distance from its competitor in almost thirteen years.

Repeat leadership primetime, where he sweeps with a fifteen% already more than 3.2 points ahead of his rival. It is also the leader in after-dinner (16.2%) and in the afternoons from Monday to Friday (14.9%), where for the first time since April 2009 it surpasses its competitor thanks to the push of ‘Tierra amarga’.

In addition, it also has the most viewed news -Antena 3 Noticias adds 25 months of uninterrupted leadership in all its editions-, the programs -‘Pasapalabra’ and ‘El Hormiguero 3.0’ are unbeatable- and so are the series.

laSexta, third most watched channel

laSexta continues, one more month, like the third most watched private channel with 6%, leading its competitor in 42 of the last 43 months. ‘Aruser@s’ continues shooting and beats historical maximum, both in his program as in his complete emission, conquering, for the first time, absolute leadership in both time slots.

In addition, news content continues to be the spearhead of the channel’s programming: ‘Al Rojo Vivo’ and laSexta Noticias These are the most powerful contents, with the edition of the news at 2:00 p.m. as the most watched of the chain (1,107,000 and 10.6%)

Entertainment programs also continue to rise. ‘El Intermedio’ is the most watched program on laSexta with its monthly maximum of the season in quota and thousands and with ‘Zapeando’ with the second most viewed month of the season.

The most viewed topics

As for the thematic channels, the four Atresmedia TV channels sign a season maximum, a joint share of 7.5%. Nova (2.3%) is the leading women’s channel, and it is 31 months ahead of its competitor, in addition to the most watched Prime Time theme.

Neox (2.1%) achieved its best month since August 2020 and is the leader of the prime time of the Commercial Target. Mega (1.5%) it stands out in men (2.1%) and in Target Comercial (1.7%), while it continues to lead with ‘El Chiringuito de Jugones’ in its most viewed month of the year.

Y Atreseries (1.7%)cIt continues as the leading newly created chain since its inception with its best historical January and equals the best monthly figure in history.