The exponents of the urban genre broaden their horizons in the cinema and on television via streaming.
The artists of urban music in spanish have become a magnet for content producers of video platforms like Netflix o Amazon Prime, who have announced the presence of Latin stars in their series, movies and documentaries, and promise more.
“The fusion of the two worlds, that of music and acting, it only has profits for companies and artists. For us it is an incredible opportunity to develop our artistic concerns in another way and both we and the platforms are going to reach new audiences. It has no loss”, said the Colombian Sebastian Yatra, one of Netflix’s upcoming stars.
The singer-songwriter of songs like Red high heels Y of the Orguitas (The theme of the movie Charm) stars in Netflix’s first musical series Once upon a time but not anymore, which will be released during the first quarter of this 2022.
The platform announced that it will also premiere this year Wild rythm, a series about the world of urban music in Colombia, starring Greeicy Rendon, who made a long career as an actress before becoming one of the latin queens of reggaeton.
Production of the first reality in Spanish of urban music, a kind of The voice but with artists of reggaeton, trap and other genres of its urban exponents.
On the jury are Tainy, which is one of the most successful producers of the moment, and its partner in neon 16, businessman Lex Borrero, and Puerto Rican singer-songwriters Yandel and Rauw Alejandro.
Amazon Prime Video and Disney Plus They are also preparing projects with urban artists for this year, and have already started filming.
“There are many invitations to participate in the performance, but that takes a lot of time. The series and even the movies limit the presentations, but without a doubt they make a big difference for one as an artist”, recognized the Argentine Thiago PZK, who starred in the 2021 film Cato, which recreated his professional beginnings.
The father, the sun and the queen
Netflix’s first adventures in musical productions in Spanish were the bioseries about the lives of Nicky Jam, considered one of the fathers of Latin urban music, and Luis Miguel, the so-called Sun of Mexico.
Although the success of both productions failed to make global impact that has accompanied Latin music in recent years, did manage to show the executives that it had appetite for musical productions.
They first started with large fiction projects, such as the Brazilian series girls from Ipanema, on the birth of the bossanova genre and the Spanish 45 revolutions, which told of the development of a record company in that country.
However, nothing could have prepared them for the success of the musical soap opera the queen of flow, a Colombian project that they bought from the RCN television station.
The popularity of the story of revenge and love was such that its protagonists, Carolina Ramírez, Carlos Torres and Andrés Sandoval were summoned for a second part.
Between November and December, the second season of the queen of flow remained among the 10 productions most popular netflix worldwide, including in the United States. Currently, it is still on that list in 24 countries, including Spain, Portugal and France.
Hollywood and revelations
This February 14 opens in cinemas Y HBO MAX the movie Marry Me, a production starring Jennifer López, Owen Wilson and Colombian urban artist Maluma.
“My role is that of Bastián, an urban artist who is engaged to be married to Jennifer,” Maluma said. Although two years have passed since the filming (the premiere was delayed several times due to the pandemic), the singer-songwriter assured that he still has the experience with him and hopes that “open the doors of Hollywood” to other projects with exponents of the genre.
Maluma and J.Lo They are also about to release a record with the songs on the tape, all sung by them.
and last year Amazon Prime Video He launched The boy from Medellin, about the life of Colombian J Balvin. That platform also premiered the reality Everybody Loves Natti, about the daily life of the Dominican Natti Natasha and included a Maluma as the narrator of a documentary about the Colombian soccer team.
Juan Palau, whose international career skyrocketed thanks to his participation in The queen of flow 2, stated that what is happening “it is not a novelty” and he recalled that this is how “it exploded” the career of Carlos Vives and Menudo also made several series.
“Many are still surprised by the drag that we urban artists have and better get used to it. Much more is coming in music and performances.”
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
