Maluma is the face of the new spring-summer 2022 campaign for the glamorous clothing brand Versace.
Maluma is the face of the new spring-summer 2022 campaign of the glamorous clothing brand Versace, marking her debut as a model in the official campaign for a luxury line.
Showing off a maroon and cream-colored baseball jacket, with the distinctive Versace V and Donatella’s name, the singer from Medellín announced the news on his Instagram: “Papi Versace,” he said, alluding to his recent album Daddy Juanch”.
In another of the photographs, the singer of happy the 4 he is seen wearing a fuchsia dress suit and a dog, and in another a sleeveless cyan dress jacket showing off a white man’s bag.
The 27-year-old paisa converted last year in the first Latin artist, and the second in the world, to design a limited edition clothing line in collaboration with the Parisian haute couture house Balmain: “Maluma X Balmain”.
It was a collection of 10 pieces, ranging from $495 for a t-shirt to $2,550, which came out last April.
Latin singer of Hawai debuted as a model on a catwalk for the Italian house Dolce & Gabbana at Milan Fashion Week in 2018, in which he closed the parade singing two of his hits wearing a silver sequined suit.
His participation in the new Versace campaign is one more sign of the relationship that has been forged between luxury and sports brands and artists of the urban genre in Spanish, which began with the sponsorship of concerts and continued with clothing and shoes.
A trend in which other artists such as J Balvin and Bad Bunny with their own models of sports shoes. (E)
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