The festival of lovers is a time when the world floods red and shop exhibitions resemble love postcards. Supermarkets burst from roses, teddy bears and sweet gifts, and all of course “in exceptional offers”. Some occasions are actually beneficial, but some … may surprise. Innocent pralines in Biedronka have become the reason for an online storm.
What is selling best on Valentine’s Day? Hearts, flowers and … inattention of clients
A Valentine’s opportunity for Lindt chocolates appeared at the Lindt chocolates in the heart shape appeared on the user’s thicket @Biedronka465. At first glance, it looks like a great option – pralines loose in a carton, and next to it a price of PLN 3.99. Customers accustomed to the fact that in this discount similar markings usually apply to 100 grams, they could feel surprised. This time it is a price per piece, and each chocolate weighed only 13.9 grams. Quick calculations show that almost PLN 300 should be paid per kilo.
In the comments section, relations of people who almost got caught on the unusual price mark appeared quickly. Some admitted that it was only at the last moment that they noticed how much this pleasure would really cost.
Some people at the cash register were surprised
I threw a few handfuls into the bag until you came up to me and say: you know they are art? (…) I thanked, put away, left
I was also almost fooled, but thank God I looked at the price.
As you can see, Valentine’s occasions can surprise. Sometimes nice, and sometimes a fallen jaw when paying.
Sales tricks for Valentine’s Day. Many customers catch up for it
Many, in the vicinity of Valentine’s Day and other holidays, use marketing tricks that are to prompt customers to spontaneous purchases. The most popular techniques are:
- Artificial promotions. Prices are raised just before the holiday, and later “magically” “fall to the level from before the increase.
- Unclear price markings. The products give the impression of cheaper than they really are.
- Packages that are not an opportunity. Such gift sets can be more expensive than the purchase of individual products separately.
To avoid unpleasant surprises, it is worth reading labels, checking the price per kilo or art and comparing offers in various supermarkets. Sometimes a “romantic promotion” may be less romantic for your portfolio.
Do you always read price labels in stores? We invite you to participate in the poll and commenting.
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Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
