“” and “Kevin sam in New York” are iron elements of the Christmas repertoire in many Polish homes during Christmas. Television has been broadcasting them continuously since 1997. In 2010, the station wanted to give up this habit, but after the intervention of 50 thousand. of fans who protested on Facebook, television withdrew from this unreasonable idea and decided to change the Christmas schedule to the only right one.
“Kevin” is the most-watched film for Christmas 2021
For years, this strategy has provided Polsat with the highest viewership: for example, in 2019 “Kevin” was watched by 3.76 million viewers, and in 2020 the film was called the production with the highest viewership for the entire year (4.39 million viewers). This trend continued. “Kevin sam w home” also this year was broadcast at 8 p.m. on Polsat and as shown by the Nielsen Audience Measurement statistics prepared by website l, the average production was watched by 4.19 million viewers. This translated into 34.14 percent. market share, which made the station the leader in the holiday week. No other movie or series has attracted so many people to their TV sets.
For comparison, the second place was taken by the Monday episode of the series “M jak miłość”, which had an audience of 3.21 million viewers on Dwójce, and the third place winner – the episode of the program “Farmer is looking for a wife” broadcast on Jedynka on the first day of Christmas – interested 2.88 million people. Only in fourth place was the documentary “Maryla. I loved so much” about Maryla Rodowicz, which was watched by 2.81 million viewers.
Let us also add that “Home Alone” was the most watched film in the 16-49 and 16-59 age groups. In 2020, it was also a production with the most expensive advertising breaks in the station’s offer. Back then, you had to pay PLN 76.1 thousand for a 30-second spot broadcast on Christmas Eve during breaks from the movie “Kevin Alone at Home”. zloty.
Let’s not forget, however, that the 1990 film directed by Chris Columbus was a real hit from the very beginning – for 12 weeks after its premiere, it was at the top of the US box office.
Source: Gazeta
Tristin is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
